Money Point identity

Money Point is specialist supplier of cash management systems – from coin counters and counterfeit detection pens to integrated multi-department software and hardware solutions. They required an identity which communicated, with quite assurance, their position as leader in this field in Ireland, and in emerging markets abroad.

We developed an identity which communicated solid, professional values through the use of typography with a classic proportion and balance, a colour scheme that is lowkey, yet flexible for contemporary use. Their logomark hints at notes curling and coins, while suggesting an overseeing eye at the centre of things.

We supplemented this main logomark with secondary graphic elements of key international currency symbols, treated with a filigree effect, similar to security printing details of banknotes, bonds and other valuable currencies.