Talbot Hotel Group
When Talbot Hotel Group approached us, they were interested in re-branding their Stillorgan Park hotel. During our discussions, it became apparent that the overall branding of the group had become somewhat weakened over time. Artisan developed a thematic approach to branding the hotel group and the individual hotels, so that their relationship with each other was re-inforced.
For the first time, Talbot Hotels were recognisably a family, with shared brand values.
This allowed each hotel – and the group as a whole – to maximise brand recognition. Under a consistent brand template, custom designs tailored for each hotel’s promotional requirements developed into an interchangeable set of solutions, simply adapted to achieve cost-efficiencies on marketing materials throughout the group.